Axl

Axl Terms of Use

TERMS OF USE

Last updated: 15.10.2026

These Terms of Use (“Terms”) govern your access to and use of Axl: the Axl mobile app for iOS and Android and its Apple Watch app (the “App”), the subscription site my.axl.coach, Axl Studio at studio.axl.coach, the website axl.coach, and any related services, content and features (together, the “Services”).

The Services are operated by AxlBrains OÜ, a company incorporated in Estonia, with its registered office at Akadeemia tee 15A, 12618 Tallinn, Estonia (“Company”, “we”, “us” or “our”).

By accessing or using the Services, you agree to these Terms and to our Privacy Policy at axl.coach/privacy. If you do not agree, do not use the Services.

1. ELIGIBILITY

You must be at least 16 years old to use the Services.

By using the Services, you confirm that:

  • you are at least 16 years old; and
  • you have the legal capacity to enter into a binding agreement.

We do not knowingly allow anyone under 16 to use the Services. Accounts that break this rule may be closed immediately.

2. WHAT AXL IS

Axl is an AI training coach delivered as software. For the sports it supports, Axl plans your training, reads the data you choose to connect, and answers your questions in conversation.

Axl's guidance follows training approaches written by coaches who work with us (“Authors”), applied to what you tell Axl and to your connected data.

Important clarifications

  • Axl is software, not a person. Its answers are generated by AI systems.
  • Axl gives general training guidance. It is not a medical, physiotherapy, nutritional or other regulated health service.
  • We do not provide in-person coaching, and we do not sell, arrange or take payment for coaching services delivered by any individual coach.
  • Axl is not a marketplace. Authors are not shown to athletes and do not communicate with athletes through the Services.

3. NO MEDICAL ADVICE

THE SERVICES ARE FOR GENERAL FITNESS AND INFORMATIONAL PURPOSES ONLY. They do not diagnose, treat or prevent any condition, and they do not replace a doctor, physiotherapist or other qualified professional.

You acknowledge that:

  • physical training carries inherent risks, including injury;
  • you are responsible for deciding what is safe and appropriate for you;
  • you should consult a qualified professional before starting or changing a training programme, and whenever you have pain, an injury or a medical condition.

If you report pain or a warning sign, Axl may pause your training and refer you to a professional. Follow that referral. Axl cannot examine you, and it may not recognise every warning sign.

Use of the Services does not create a medical, professional or fiduciary relationship with the Company.

4. YOUR ACCOUNT

You create your account directly in the App. You agree to give accurate information, including your date of birth, and to keep it up to date.

You are responsible for keeping your sign-in details confidential and for all activity under your account.

5. SUBSCRIPTION AND PAYMENT

Access to the App's features is offered as a monthly subscription to software. We may offer a free trial; its length and terms are shown before it starts.

Subscriptions are started and managed at my.axl.coach. Payments are processed by our payment provider, Stripe. We do not receive or store your full card details.

  • The price, including any applicable VAT, is shown before you pay.
  • Your subscription renews automatically each month until you cancel it.
  • You can cancel at any time at my.axl.coach. Cancellation takes effect at the end of the current paid period, and you keep access until then.
  • Except where the law requires otherwise, we do not refund partial periods.
  • We may change the price for future periods. We will tell you in advance, and you may cancel before the new price applies.

Right of withdrawal (EU consumers). You have the right to withdraw from a subscription within 14 days of purchase. If you ask for the subscription to start immediately, you acknowledge that the right of withdrawal ends once the service has been fully provided, and that if you withdraw earlier we may charge a proportionate amount for the period already provided.

Deleting your account cancels your subscription.

A seat paid by an organization

A club, team or company (an “Organization”) may pay for your use of the App by giving you a seat. You take the seat by signing in with the email address it was offered to.

  • While you hold a seat, you do not pay and no free trial applies. The App shows which Organization pays for it.
  • If you are paying for your own subscription when you take a seat, it is cancelled at the end of its current period. We tell you by email. Nothing is refunded, and you keep what you paid for until the period ends.
  • The Organization sees your activity. Taking a seat means the Organization can see your email address, whether your seat is active, the date of your last workout and how many workouts you did this month. It sees nothing else: not your conversations, plan, goals, profile or training record. You cannot hold a seat without this.
  • The Organization may withdraw your seat at any time. You then lose access at once and we tell you by email. Your account and data are not deleted, and you may subscribe yourself.
  • If the Organization stops paying, your access is paused until it pays again. Your data is kept, and in the meantime you may subscribe yourself; your own subscription is then cancelled at the end of its period once the Organization pays again.
  • You can hold a seat from one Organization at a time.

6. AI AND ITS LIMITS

You acknowledge that:

  • AI-generated answers and plans may be inaccurate, incomplete or unsuitable for you;
  • Axl does not replicate the judgement of a human coach who can see you train;
  • you should not rely on Axl alone for decisions about your health or safety.

We apply safety controls to what Axl says, which may override a training approach or your own request. We may change, limit or disable AI features at any time.

7. CONNECTED SOURCES

You may connect Apple Health, Health Connect or a third-party service such as a wearable or training platform. By connecting one, you authorise us to read data from it as described in our Privacy Policy. You can disconnect it at any time.

Connected services are provided by third parties under their own terms. We are not responsible for their availability or for the accuracy of the data they provide.

8. YOUR CONTENT

You keep ownership of what you submit, including messages, voice notes and logged workouts (“User Content”).

You grant us a worldwide, non-exclusive, royalty-free licence to use, process and store User Content solely to provide the Services to you and to improve their quality and safety using aggregated and anonymised data.

We do not use your personal User Content to train third-party foundation AI models.

9. PROHIBITED USES

You may not:

  • use the Services unlawfully;
  • submit abusive, sexual, self-harm-promoting or otherwise harmful content;
  • present Axl's output as professional or medical advice;
  • try to bypass safety controls, or interfere with the security or integrity of the Services;
  • copy, resell or provide the Services to others, or access them by automated means, without our written permission.

10. DATA PROTECTION

We process personal data in line with applicable law, including the GDPR, as described in our Privacy Policy. The Company is the data controller for personal data processed to provide the Services.

You can delete your account and your data at any time in the App.

11. THIRD-PARTY SERVICES

The Services rely on third parties, including app stores, operating systems, cloud providers and payment providers. We are not responsible for third-party services.

Apple and Google are third-party beneficiaries of these Terms where required, but have no responsibility for the Services.

12. AVAILABILITY

The Services are provided “as is” and “as available”. We do not guarantee uninterrupted availability and offer no service level agreement.

13. DISCLAIMER OF WARRANTIES

To the maximum extent permitted by law, we disclaim all warranties, express or implied, including fitness for a particular purpose and non-infringement. Nothing in these Terms affects your statutory rights as a consumer.

14. LIMITATION OF LIABILITY

To the maximum extent permitted by law:

  • we are not liable for indirect, incidental or consequential damages;
  • our total liability is limited to the greater of €100 and the amount you paid us in the 12 months before the claim.

Nothing in these Terms limits liability that cannot be limited by law, including for death or personal injury caused by negligence, or for fraud.

15. INDEMNIFICATION

To the extent permitted by law, you agree to indemnify us against claims arising from your breach of these Terms or from your User Content.

16. TERMINATION

You may stop using the Services and delete your account at any time.

We may suspend or close your account for legal, security or safety reasons, or if you break these Terms. Where we close a paid account for reasons other than your breach, we refund the unused part of the current period.

17. GOVERNING LAW AND JURISDICTION

These Terms are governed by the laws of Estonia.

If you are a consumer in the EU, you may bring proceedings in the courts of your country of residence, and you keep the protection of its mandatory consumer law. Otherwise, the courts of Tallinn, Estonia, have exclusive jurisdiction.

18. CHANGES

We may update these Terms. If a change is material, we will tell you in advance through the Services or by email. Continuing to use the Services after the change takes effect means you accept it.

19. CONTACT

If you have questions about these Terms or the Services, contact us at support@axl.coach.

AUTHOR ADDENDUM (AXL STUDIO)

Last updated: 15.10.2026

This Addendum applies to coaches who write training approaches (“Playbooks”) in Axl Studio (“Authors”). It supplements and forms part of the Terms of Use. If they conflict, this Addendum prevails for Authors.

1. INDEPENDENT STATUS

Authors are independent and are not employees, agents, partners or representatives of the Company, unless agreed otherwise in a separate written contract. Nothing in these Terms creates an employment, agency, partnership or fiduciary relationship.

Using Axl Studio does not entitle an Author to payment. Any compensation is agreed separately in writing.

2. HOW PLAYBOOKS ARE USED

Axl coaches athletes from Playbooks. A Playbook an Author publishes may be used by Axl for any athlete who trains in its sport.

Athletes do not see who wrote a Playbook or when it changes. Authors do not communicate with athletes through the Services.

Our safety rules apply on top of every Playbook. Where a Playbook is looser than those rules, the rules win.

3. AUTHOR CONTENT AND LICENCE

Authors keep ownership of their Playbooks and the materials attached to them (“Author Content”).

Each Author grants the Company a worldwide, non-exclusive, royalty-free licence to host, process, adapt and use Author Content to operate Axl for as long as it is published, and for a reasonable period afterwards so that athletes' plans in progress are not broken.

Authors confirm that they have the rights to the Author Content they submit, that it does not infringe anyone else's rights, and that it does not amount to medical or other regulated advice.

The Company does not check Author Content for correctness and may limit, edit for safety, suspend or remove it at any time.

4. CONVERSATIONS AND CONFIDENTIALITY

To improve their Playbooks, Authors may be shown conversations in which Axl answered from them. Authors must keep anything they see about an athlete confidential, use it only to improve the Playbook, and never try to identify or contact the athlete.

5. COMPLIANCE

Authors are responsible for any qualifications their activity requires and for complying with applicable law. The Company does not verify Author qualifications.

6. INDEMNIFICATION

Authors agree to indemnify the Company against claims arising from Author Content that infringes third-party rights or breaks this Addendum.

7. SUSPENSION AND TERMINATION

The Company may suspend or close an Author's access if it reasonably believes that Author Content or conduct creates a safety, legal or compliance risk, or if the Author breaks the Terms or this Addendum.

Sections on licence, confidentiality, liability and indemnification survive termination.

8. CONTACT

If you have questions about this Addendum, contact us at support@axl.coach.

ORGANIZATION ADDENDUM (SEATS)

Last updated: 15.10.2026

This Addendum applies when a club, team, company or other organization (“Organization”) buys seats for its athletes at my.axl.coach. It supplements and forms part of the Terms of Use. If they conflict, this Addendum prevails for Organizations.

1. THE OWNER

An Organization is set up and managed by one person (the “Owner”), who signs in to my.axl.coach with an Axl account. The Owner confirms that they are authorised to act for the Organization and to accept these Terms on its behalf.

Only the Owner manages the Organization. We can hand it over to another person at the Organization's written request. One person may own several Organizations, each with its own seats, billing details and card.

The Owner may use the App free of charge for as long as the Organization is paid for, without taking a seat.

2. SEATS

A seat lets one athlete use the App without paying. The Owner offers a seat to an email address; we send that address one email with the Organization's name and how to get the App. A seat is taken when the athlete signs in with that address.

  • A seat is held from the moment it is offered, until the Owner withdraws it. An offer does not expire.
  • The Owner may withdraw a seat at any time. The athlete loses access at once, and the seat can be offered to someone else straight away.
  • An athlete can hold a seat from one Organization at a time.
  • The Owner must offer seats only to people who agree to receive the invitation, and must tell them that the Organization will see their activity as described in section 4.

3. PRICE AND PAYMENT

Seats are a monthly subscription, paid by card through Stripe. There is no free trial: the first month is charged when you buy.

  • Each seat costs €19.90 a month while the Organization has 1 to 10 seats, and €14.90 a month for every seat once it has 11 or more.
  • Prices exclude VAT. VAT is added to the invoice where it applies. A business in another EU country with a valid VAT ID is invoiced without VAT under the reverse-charge rule.
  • Invoices are issued by AxlBrains OÜ (VAT ID EE102907593) to the billing details the Owner gives at checkout.
  • The Owner may add or remove seats at any time, but not below the number of seats offered or taken. Added seats are charged at once for the rest of the month. Removed seats are not credited: they stay paid to the end of the month, and the next invoice is smaller.
  • The subscription renews monthly until the Owner cancels it at my.axl.coach. Cancellation takes effect at the end of the paid month.
  • If a renewal payment fails, Stripe retries it for 7 days. If it still fails, or when the subscription ends, every athlete in the Organization's seats is paused until it is paid again. No data is deleted and no seat is withdrawn.
  • We may change the price for future months. We will tell the Owner in advance, and they may cancel before the new price applies.

Seats are bought for the Organization's business or activity, not as a consumer, so the consumer right of withdrawal does not apply.

4. WHAT THE ORGANIZATION SEES

For each seat, the Owner sees the email address, whether the seat is offered, taken or withdrawn, whether the invitation could not be delivered, and, for a seat that is taken, the date of the athlete's last workout and the number of workouts this month.

The Owner sees nothing else about an athlete: not their conversations, plan, goals, profile or training record. The Owner must use what they see only to manage the Organization's seats and support its athletes, and keep it confidential.

5. RESPONSIBILITY

Each athlete in a seat uses the App under the Terms of Use, including the sections on medical advice and on AI and its limits. The Organization is not responsible for Axl's guidance, and Axl does not act for the Organization.

Our total liability to the Organization is limited to the amount it paid us in the 12 months before the claim, except where the law does not allow such a limit.

6. CONTACT

If you have questions about this Addendum or an invoice, contact us at support@axl.coach.